BEVEL • ONE MUSICFEST 2025
Bringing BEVEL into
the rhythm of culture.
the rhythm of culture.
A music festival partnership connecting grooming, self-expression, and live brand experience.
25.3M+ impressions • 1.1M+ engagements • 83K+ clicks
Overall BEVEL × ONE Musicfest campaign results across the combined campaign activity.
Brand direction • Talent selection • Partner management • Integrated activation
Brand direction • Talent selection • Partner management • Integrated activation
BEVEL's Fresh Never Fades" activation AT ONE Musicfest 2025
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MY ROLE
Brand Marketing Manager, BEVEL • Partnership Lead
I led BEVEL’s ONE Musicfest partnership as the primary point of contact. My responsibilities included selecting influencers and Jagged Edge, making brand decisions across the activation and messaging, and coordinating internal teams and external partners through execution.
MY ROLE
Brand Marketing Manager, BEVEL • Partnership Lead
I led BEVEL’s ONE Musicfest partnership as the primary point of contact. My responsibilities included selecting influencers and Jagged Edge, making brand decisions across the activation and messaging, and coordinating internal teams and external partners through execution.
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THE OPPORTUNITY
Connect the brand with a meaningful cultural moment.
ONE Musicfest brought BEVEL into a setting where music, personal style, and community came together. The partnership connected the brand’s grooming offering with the confidence and self-expression of the festival experience.
ONE Musicfest brought BEVEL into a setting where music, personal style, and community came together. The partnership connected the brand’s grooming offering with the confidence and self-expression of the festival experience.
The brand opportunity was to create a presence people could experience directly through grooming, product interaction, talent, and content.
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MY CONTRIBUTION
Shape the talent, the experience, and the message.
Talent selection
I selected the influencers and Jagged Edge participating in BEVEL’s partnership, shaping the mix of voices and personalities associated with the activation.
Activation and messaging
I made brand decisions about the activation and messaging, shaping how BEVEL appeared and communicated within the festival environment.
Partnership leadership
As the primary point of contact, I coordinated internal teams and external stakeholders across planning and delivery, connecting brand decisions with the people responsible for bringing them to life.
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THE CAMPAIGN
Connect the festival experience with the wider brand story.
The BEVEL x ONE Musicfest partnership combined the live activation with creator storytelling and supporting media across the festival period.
Before the festival
Creator content introduced BEVEL through grooming routines and getting festival-ready.
At the festival
The “Fresh Never Fades” activation brought the brand to life through grooming touchpoints, product trial, gifting, and talent moments.
After the festival
Recap content extended the story beyond the live event and gave audiences another way to engage with the brand.
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DELIVERY AND RESULTS
A live experience with campaign-wide reach.
The overall BEVEL × ONE Musicfest campaign reported 25.3M+ impressions, 1.1M+ engagements, and 83K+ clicks. These totals reflect the combined campaign activity and the work of the brand, partners, creators, and supporting teams.
The partnership brought together a BEVEL grooming activation, product interaction, influencer participation, Jagged Edge, and supporting campaign content.
My contribution spanned both brand direction and partnership execution: choosing talent, making activation and messaging decisions, and coordinating the teams and partners supporting delivery.
