BEVEL • BET AWARDS • 2025
Bringing BEVEL into
the red-carpet experience.
the red-carpet experience.
A cultural partnership connecting a branded VIP lounge with talent-led content and media.
VIP lounge · Custom content · Digital & social
Partnership leadership · Cross-functional coordination · Experiential marketing
BEVEL's Red Carpet VIP Lounge at the 2025 BET Awards.
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MY ROLE
Brand Marketing Manager, BEVEL · Partnership lead
MY ROLE
Brand Marketing Manager, BEVEL · Partnership lead
I led BEVEL’s BET Awards partnership as the primary point of contact, coordinating internal teams and external stakeholders across the VIP lounge activation and campaign content.
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THE OPPORTUNITY
THE OPPORTUNITY
Make the brand part of the occasion.
The BET Awards partnership placed BEVEL within a celebration of Black entertainment and culture. The activation paired an in-person brand environment with talent-led content, giving the partnership a presence both at the event and across media.
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MY CONTRIBUTION
MY CONTRIBUTION
Connect the partners. Coordinate the experience.
As partnership lead, I served as the central point of contact between BEVEL and its partners. I coordinated internal teams and external stakeholders to support delivery of the lounge and the accompanying content.
The work brought together a physical activation and media deliverables under one partnership, requiring coordination across multiple teams and formats.
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THE ACTIVATION
THE ACTIVATION
One partnership. Multiple brand touchpoints.
The Red Carpet VIP Lounge included a co-branded photo moment, product displays, and BEVEL branding across the bar and event details. These elements gave the brand a visible presence throughout the space.
The content program included a custom 30-second talent spot, live pre-show segments, digital placements, and social content. Together, the physical and media elements show how the partnership came to life across different audience touchpoints.
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DELIVERY
DELIVERY
A brand experience beyond a logo.
The partnership delivered a branded VIP lounge and custom campaign content. The photographs and video above document the environment, the creative, and the ways BEVEL appeared within the event.
My contribution centered on partnership ownership and cross-functional coordination—connecting the people responsible for the live activation and the supporting media work.
